The new brand logo for Volkswagen's performance arm is now more modern, distinct and sleek, while also being optimised for digital media.
Following Volkswagen's new brand and logo redesign, Volkswagen R is also introducing a new R logo.
The new logo is more modern, distinct and sleek, and has been reduced to its essential components for greater usability in digital media. The new company logo is characterised by a pristine line wwhich transitions into a dynamic curve. Moreover, is also features a prominent diagonal line which serves as a stark contrast, which, according to Volkswagen, underscores the brand's overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen's commitment to performance and exclusivity.
The redesigned R-Line badge will be seen for the first time on the Atlas Cross Sport R-Line in North America. The vehicle, which was presented as a concept car at the New York International Auto Show, will celebrate its world premiere on October 11, at 10:00pm Singapore time.