Following the world premiere of its new brand design at the Frankfurt International Motor Show, the Volkswagen brand has launched its new global website.
Following the world premiere of its new brand design at the Frankfurt Motor Show, the Volkswagen brand has launched a new global website.
The redesigned configurator will allow customers to reach their vehicle of choice with fewer clicks The new website structures content more clearly and has a simplified and more intuitive navigation system and also features a new configurator, allowing customers to reach their personal vehicle with significantly fewer clicks.
Volkswagen also plans to launch a new personal Volkswagen ID, which will allow users to see content and functions which are interesting and relevant for them at any time on the basis of their previous searches on the Volkswagen website.
In the future, this website will present all the content and offerings regarding new models, services, configuration, test drives, financing, used cars and many other items on a single platform. It will therefore be the central point of call for all customers of Volkswagen Passenger Cars and Volkswagen Commercial Vehicles throughout the world.
The new personal Volkswagen ID will display new website content and functions based on previous searches The website has already gone live in 24 markets and rollout in a total of 120 markets is expected to be completed by mid-2020.
Volkswagen envisions the next step for the website will to be to integrate an e-commerce function allowing for the seamless initiation of the purchasing process following the completion of vehicle configuration. In the future, the Volkswagen website will be a digital platform closely linking users, the manufacturer, dealers, vehicles and services.
The new German site is available here.