53 Land Rover retailers from around the U.S.A and Canada set to compete in a off-road skills competition ahead of the Land Rover Defender's launch.
Land Rover has announced an off-road driving skills competition for its North American retailers. The Land Rover TReK 2020 is to be held this year during the launch of the highly anticipated new Land Rover Defender.
The new Defender will expand Land Rover's U.S.A product lineup With the launch of the new Defender, the Land Rover product lineup will expand to three families of highly-capable vehicles - the Range Rover, the Discovery and the Defender.
The Land Rover TReK 2020 is a two-day competition, comprised of a preliminary qualifying event and a final event, for Land Rover retail staff designed to educate and challenge sales, service and technician personnel with a variety of first-hand off-road experiences and challenges.
The competition combines skills testing in off-road driving, navigation and team collaboration to test some of the best off-road driving experts across the U.S.A and Canada.
53 three-person teams will compete using identically customised 2020 Land Rover Discovery SUVs This year's competition will pit 53 three-person teams - each representing the various sales regions for Land Rover across the U.S.A and Canada - against each other in head to head team and group challenges.
The teams will compete in a series of 53 identically customised 2020 Land Rover Discovery SUVs for the preliminary qualifying trials taking place at the Land Rover Experience Centre at the Biltmore Estate in Asheville, North Carolina this week.
The winning team from each wave of competition will then head to the TReK Finals held in January 2020 in Palm Springs, California, where they will compete with the new 2020 Land Rover Defender.
The reintroduction of the TReK competition is timed ahead of the return of the Defender family to the Land Rover brand. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S.A for more than 20 years, the last being offered for the 1997 model year.