Intended for high flexibility and digital applications, the flat, two-dimensional design is clearer and has been reduced to its essential elements.
The curtain has been raised on 'New Volkswagen'. Volkswagen has unveiled its new logo and its new brand design, accompanied by the presentation of the electric ID.3.
As part of its rebranding, future car photography from Volkswagen will feature realistic situations that customers can identify with The logo has been reduced to its essential elements and was presented with a new design that is flat and two-dimensional. It will allow more flexible use and will be outstandingly recognisable in digital media.
To date, the logo has been blue and white. A new blue tone is now being added, allowing additional colour variants. As digital applications with simple, user-friendly interfaces have become commonplace, the logo will be positioned flexibly with a new moving frame in the future.
Volkswagen will also have a sound logo for the first time. This will also make the Volkswagen brand distinctive in acoustic terms, both in the vehicle and in communications.
The new visual language of the brand will also be very different from that presented by Volkswagen to date - it will be bolder and more colourful, while the focus will be shifted onto people. Volkswagen will no longer concentrate on perfectionism in vehicle photography. In the future, the main objective will be to present realistic situations that customers can identify with.
For several decades, Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is also now to become female. In almost all markets, a woman with a warm, pleasant and confident voice will now speak for Volkswagen.