The Ford brand wins four best-in-segment J.D. Power 2019 U.S. APEAL awards, with its 'Built Ford Tough' pickup trucks sweeping their respective categories.


The Ford Motor Company has earned five awards in the 2019 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study - the most awards of any company or brand.

The Ford Ranger nets the APEAL award for the midsize truck category Ford trucks swept all three pickup segments, with wins for the all new Ford Ranger in the midsize segment, the F-150 for the third consecutive year in the large light-duty segment, and the Super Duty in the large heavy-duty segment.

Among large SUVs, the Ford Expedition took top honors for the second straight year.

Among luxury vehicles, the Lincoln Navigator earns its second consecutive win in the Large Premium SUV segment and continues to be a top three model in the industry. In 2018, the Lincoln Navigator posted the highest APEAL score of any model in this generation of the study.

The Lincoln Navigator earns its second consecutive J.D Power APEAL win in the Large Premium SUV segment "Ford's truck dominance now extends from the Ranger to the F-Series, thanks to our deep customer insights and constantly listening to deliver the smart and insightful features they want and appreciate," said Hau Thai-Tang, Ford Chief Product Development and Purchasing Officer, "Our additional results with Ford Expedition and Lincoln Navigator reaffirm we're making the right choices with more to come."

With four segment awards and a total score of 828 out of 1000, Ford brand vehicles improved by four points over last year, averaging 10 points higher than the average among non-premium brands.

Now in its 24th year, J. D. Power's APEAL study measures owners' emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the pedal to the sense of comfort and luxury they feel when climbing into the driver's seat.