Jaguar Land Rover has confirmed that it will build future electrified cars in the U.K., with the first vehicle to be the next-generation all electric XJ.


Jaguar Land Rover today revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK. The announcement is the next significant step in delivering on the company's commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020.

The next generation electric XJ will be made at Castle Bromwich (current generation model pictured) The first new electric car to be produced at the plant will be Jaguar's flagship luxury saloon, the XJ.

The news was confirmed to workers at Castle Bromwich as production of the current XJ came to an end. Credited with pioneering a range of industry first innovations during its 50 years of production, the new XJ will build on the characteristics synonymous with its predecessors - beautiful design, intelligent performance and revered luxury.

The new all electric model will be created by the same team of designers and product development specialists responsible for delivering the world's first premium electric SUV, the Jaguar I-PACE.

The announcement, which safeguards several thousand jobs in the U.K., is the next stage in execution of Jaguar Land Rover's electrification strategy. In January the company confirmed plans to bring battery and Electric Drive Unit (EDU) assembly to the Midlands with investment in new and existing facilities. These investments have been anticipated in the company's previously communicated capital investment plans.

The same team that developed the I-PACE will also be working on the new XJ The new Battery Assembly Centre at Hams Hall, operational in 2020, will be the most innovative and technologically advanced in the U.K. with an installed capacity of 150,000 units. Together with the Wolverhampton Engine Manufacturing Centre, home of Jaguar Land Rover's global EDU production, these facilities will power the next generation of Jaguar and Land Rover models.

The extensive transformation of Castle Bromwich to become the U.K.'s first premium electrified vehicle plant will be the most significant in the plant's history. Later this month, work commence on the installation of the new facilities required to support Jaguar Land Rover's next-generation Modular Longitudinal Architecture (MLA). Designed and engineered in-house, MLA will enable flexible production of clean, efficient diesel and petrol vehicles alongside full electric and hybrid models.