Construction begins on the Cupra headquarters to house the new brand's central offices with motorsport at its core.

After consolidating its organisational structure with the appointment of its management team and increasing its staff by 50%, Cupra has started building its new headquarters. Located next to the Seat headquarters, the new multipurpose building will have motorsport at its core, featuring 2,400m2 of open-plan space.

The Cupra headquarters, whose design evokes a racing paddock, will be divided into two floors, which will house the brand's operations centre of its sales, marketing, purchasing and finance departments. Located on a 10,500m2 plot of land surrounded by nature, it will feature a large patio and a grand terrace for outdoor events, designed as a backdrop for presentations of future models.

Construction of the building is expected to end this year and it is scheduled to open its doors in 2020.