BMW i, a sub-brand of BMW founded in 2011, is once again one of the official partners of the Coachella Valley Music and Arts Festival in 2019.
For the last two years, BMW i has been building up to the festival on social media with #roadtocoachella and is also showcasing a unique Coachella design for its BMW i models. The striking look featuring flames and the image of a wolf is inspired by the current album cover of global superstar Khalid.
"The variety of live concerts at Coachella Festival is a great playground for creativity. At Coachella, the internationally most famous stars of the industry meet the most enthusiastic audience. Innovation and inspiration are the values that BMW i shares with the iconic festival, making it an ideal partner. We look forward to working with the festival and Khalid, one of the most exciting artists of contemporary soul music and a passionate BMW driver," says Stefan Ponikva, Head of BMW Brand Experience Shows & Events.
Some of the best-known international names will travel to the venue with BMW i a day before the festival begins to experience the design of the BMW i Coachella fleet for themselves and to explore Palm Springs. Follow the hashtag #roadtocoachella to virtually join Paris Hilton, Lena Gercke, Laura Marano and other influencers.