To celebrate its 70th anniversary, all cars produced by Abarth this year will come with special anniversary badging.


2019 marks an important milestone for the Italian brand with the scorpion badge which, as it turns 70, still fuels the dreams of fans worldwide.

Abarth & C was founded by Carlo Abarth and racing driver Guido Scagliarini on 31 March 1949 in Bologna, Northern Italy. Carlo's astrological sign, Scorpio, was chosen as the new company logo and the legend of the scorpion was born. Celebrating this anniversary means remembering the designers and engineers, sporting and technical achievements and the generations of customers who have all made Abarth what it is today.

To acknowledge this incredible milestone, all Abarth 595s produced from April 2019 will be identified by a '70th Anniversary' special badge. The 595 Competizione standard seats will also be embroidered with a 70th Anniversary logo, making this specification one for Abarth fans to own.