Honda Motor Europe has announced its ambition to make 100% of its European automobile sales electrified by 2025.
Honda took to the stage at Geneva to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100% of its European sales to electrified powertrains by 2025.
This new ambition builds on the brand's 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda's global electrification shift announced as part of its 2030 vision.
Speaking at a press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, "Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself."