Iconic British carmaker Caterham has launched its first ever brand film to coincide with the unveiling of a new website.
The bold, 45-second film amplifies one of the key reasons that the U.K.'s love affair with the niche sports car manufacturer is as strong as ever, 45 years after Caterham's inception.
Caterham has always adhered to Colin Chapman's original ethos with its legendary Seven, carrying the philosophy that the fun and thrill of the driving experience should be at the heart of the Seven's evolution and development. As the automotive industry hurtles towards a fully autonomous future with manufacturers adding more and more driver aids, Caterham is taking an anti-technology stance with its brand film.
Despite the underpinnings of the Caterham Seven barely changing in the last 60 years, the company enjoyed record orders in each of the last two years. The order book for a new Seven is booked solidly until June next year. The brand film celebrates the Seven's spartan approach to technology, with an anonymous driver burning rubber - tricky in most mainstream cars due to the presence of invasive driver aids - in the range-topping Seven 620R, before cheekily knocking over the camera and blasting off into the distance.